Rates and Policies QUOTES Contact The Naming Company for a free,
no-obligation price quote on your naming project. A figure can be quoted
over the phone after a brief discussion of your project. If you wish, we
can prepare a proposal with a written bid within 24 hours. Projects are
billed upon completion and are payable 30 days net. A deposit of 25% is
required before work begins. Our fee includes all available rights to
the names we recommend. There are no further charges. There is never a
buy-out fee for the name you choose. This can be especially advantageous
to large companies that frequently release new products. An unused name
we create for your new product this year may be appropriate for another
product you release next year. Trademark searching, registration and
other legal expenses are not included in our services. Most of our
clients already have legal counsel and hiring us to do the necessary
trademark searches would be a duplicated effort. For this reason, The
Naming Company does not employ full-time attorneys. Our lower overhead
allows us to be very competitive. Legal due diligence is solely the
client’s responsibility. POLICIES The Naming Company works with clients
in the United States only. This restriction is necessary not only for
legal reasons but for language and cultural concerns. We perform our
services in good faith and make every attempt to be completely original
in our thinking. However, The Naming Company does not warrant any of our
names to be free from trademark conflicts since it is impossible to know
in advance which names are already in use. In addition, it is much more
cost-effective to first select the names you like from our list and then
search only the ones that interest you. TRADEMARK ISSUES & LEGAL
SERVICES While The Naming Company is well-versed in the creative and
strategic aspects of naming, only a professional trademark attorney can
properly advise you in trademark issues and legal matters. However, if
you need legal assistance in searching and clearing a trademark, we
would be happy to recommend The American Trademark Company, a very
proficient and knowledgeable firm with a specialty in trademark law.
Their fees are reasonable and their expertise in this area is
unparalleled.